San Antonio American Marketing Association Chapter Wins National AMA Special Merit for Programming
FOR IMMEDIATE RELEASE
Press Contact: Judy Jackson
American Marketing Association – San Antonio
(210) 422-2550
San Antonio American Marketing Association Chapter Wins National AMA Special Merit for Programming
San Antonio, Texas (November 22, 2021) - The San Antonio Chapter of the American Marketing Association won the national AMA Award for Special Merit Programming. The awards were held on November 13th virtually at the mid-year AMA Leadership Conference.
“As with everything since COVID 19 started, developing a strong series of programming was difficult but critical to our association’s survival,” said Heidi Proctor, president of the San Antonio Chapter of the AMA. “COVID 19 presented a lot of issues regarding how to stay relevant and in touch with our members. We really had to think outside of the box with our programming and what channels we could use to get compelling, relevant topics. We also took advantage of the Zoom platform to bring speakers from outside of the area.”
Out of 72 American Marketing Association chapters, 30 submitted a Chapter Excellence Award, similar to an annual report, for their chapter's 2020-2021 fiscal year. Awards included first, second, or third-best chapter and most improved.
“The submission process and competition from other AMA chapters is very intense. Each chapter’s membership is made up of professional marketers, making submitting for this award even more daunting,” continued Proctor, who compiled the more than 100-page submission for AMA San Antonio.
Proctor added that the win was worth all of the time and effort. “It's bragging rights that we are a good AMA Chapter, and I am honored that we can say that we are nationally recognized. It’s exciting to bring this honor home to San Antonio.”
The American Marketing Association was established in 1937. It has become one of the largest marketing associations in the world with more than 30,000 members. No other organization provides more ways for marketers and academics to connect with people and resources to be successful. The San Antonio chapter of AMA was established in 1971.
