Overview
Join us for our AMA August Luncheon!
Summary:
Join AMA San Antonio for an insightful lunch session on how the lines between paid, earned, owned, and influencer marketing are disappearing, and what that means for your PR strategy going forward.
Description:
PR isn't what it used to be, and marketers who still treat it as a standalone earned media function are falling behind. Today's most effective consumer brands are blending paid media, influencer relations, owned content, traditional PR, social, and the newest frontier, AEO (Answer Engine Optimization), into a single, interconnected system built to drive real, trackable leads.
This session breaks down why these once separate disciplines are merging and what that means for how marketers plan, execute, and measure success. Attendees will get a practical framework for treating PR as an amplification engine, not a siloed channel, one where a single story or piece of content gets distributed, repurposed, and optimized across paid, earned, owned, and shared platforms simultaneously.
What You'll Learn:
How paid, earned, owned, shared, and influencer channels are converging into one integrated PR strategy, and how to build campaigns that work across all of them at once
Why influencer relations has shifted from a "nice to have" to a core pillar of modern PR for consumer brands
What AEO is, why it matters as AI answer engines reshape how consumers find information, and how to track leads across this new, converged media landscape
Ideal for marketers, communications leads, and business owners looking to modernize how they think about brand visibility and lead generation.
About Your Speaker:
Christine Rashman is Vice President & Austin General Manager at Pierpont, leading the growth of the firm's consumer practice with nearly 20 years of PR and integrated marketing experience across tech, education, and professional services. Her client work includes Meta, Forvis Mazars, Commerce (NASDAQ: CMRC), The University of Texas at Austin, Zinus, and EverDriven.
Tickets:
🎟️Table of 8 w/ Reserved Seating: $268.61incl. $18.61 Fee.
🎟️ AMA Member General Admission Ticket: $39.19incl. $4.19 Fee
🎟️ Future AMA Member General Admission Ticket: $49.87 incl. $4.87 Fee
Event Details
📅 Date: Wednesday, August 19
⏰ Time: 11:30 AM - 1:00 PM
📍 Location: Paesanos Lincoln Heights555 E Basse Rd, San Antonio, TX 78209
🅿️ Free parking available
🍽️ Lunch included with ticket purchase
RSVP today and secure your spot!
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