September Monthly Luncheon
New Insights into Connecting with Today’s Hispanics
Featuring Guillermo Fernandez
Director, Ad Sales and Content Product Marketing, Spectrum Reach
This presentation will be highlighting data from Spectrum Reach’s proprietary research study on Hispanic video viewing habits and how you can turn this research into a real business opportunity. It will also show how to reach today’s Hispanic consumers using a multi-screen and audience-based approach. The third-party research conducted by Horowitz Research will focus on San Antonio and national data.
The presentation will help answer:
- Should you include both Spanish and English programming in your media mix?
- How have Hispanics’ TV and video viewing habits changed?
- Is cultural relevance a success factor?
Wednesday, September 18, 2019
11:30am – 1:00 pm
Paesanos Lincoln Heights
About the Speaker
Guillermo Fernandez is the Director, Ad Sales & Content Product Marketing at Spectrum Reach, the ad sales division of Charter Communications the country’s second largest cable company. Guillermo has more than 15 years of marketing and advertising experience across multiple industries. Guillermo is IAB Certified and is fully versed in traditional and advanced advertising and content distribution technologies.
Linked In: linkedin.com/spectrum-reach/