August Monthly Luncheon

Influence vs. Power
Marketers, whether we realize it or not, are leaders. We must continually influence others to justify budgets, gain a seat at the product innovation table, engage institutions around brand consistency, and more. These are sophisticated change leadership challenges, and to make things even more challenging, marketers often must lead up: Without access to the levers of power, we must engage stakeholders who are (or see themselves) in positions of authority over the marketing staff. This session will cover the fundamentals of leading and influencing others, skills that also transfer to a marketing professional’s job of influencing market segments

Wednesday, August 21, 2019
11:30am – 1:00 pm
Paesanos Lincoln Heights

Register today!