On July 1, I officially began my term as president of the San Antonio Chapter of the American Marketing Association. As I embark upon this yearlong journey, I’m thrilled about what is in store for our chapter and the San Antonio marketing community at-large.
Over the years, AMA San Antonio has proven to be a leading resource for marketers across the nation and within our own city. (I, myself, am a product of this great organization.) With that said, I vow to do my best to uphold the mission of the organization and continue building on the successes of my predecessors. Luckily, I am not alone in this task.
We have a #SeriouslyStrong team of volunteers serving on the 2017-2018 Board of Directors. Check them out here.
During our planning retreat in June, I set out three main strategic goals for the 2017-2018 term:
- Create chapter longevity
- Build financial health
- Deliver on brand promise
This year, our Board will work together to meet these goals. To help motivate us along the way, we have adopted #SeriouslyStrong as our rallying cry. Watch this video and you will see why.
I’m thrilled to start my term as president, and I hope I will see you at an upcoming luncheon or mixer! If there is anything I can do for you, please do not hesitate to reach out to me at president@AMASanAntonio.org.
Vanessa C. Torres
President, AMA San Antonio 2017-2018