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Understanding Generation Z: Trends & Insights
September 14, 2017 @ 11:00 am - 1:00 pm
Move over millennials! It’s all about Gen Z now.
New research from Sensis and ThinkNow Research takes a cross-cultural approach to understanding the generation born between 1995 and 2005. This is the most multicultural cohort in the U.S. and the largest with a population of 81 million. Take an in-depth look at the brands, influencers, behaviors and ideals that matter most to Generation Z, a market segment controlling $44 billion in buying power that jumps to $200 billion when influence over parents is included.
- Learn what motivators and media formats drive purchases
- Understand the relationship between culture, food and heritage
- Take a deep dive into the attitudes and behaviors regarding health, both physical and mental
About our Speaker:
Karla Fernandez Parker is an innovator with demonstrated ability to deliver differentiated brand strategies and mission-critical results using traditional and online media as well as non-traditional grassroots efforts. She is a bilingual/bicultural marketing expert with strengths in delivering insight-based strategic plans and implementing them across all media platforms. As a multicultural specialist, she has worked in total market and Hispanic developing in-culture brand engagement for brands like Procter & Gamble, M&M/Mars, Bank of America and United Healthcare. Karla joined Sensis in 2015 merging her successful agency to become managing director of SensisTexas.