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Understanding Generation Z: Trends & Insights

September 14, 2017 @ 11:00 am - 1:00 pm

Move over millennials! It’s all about Gen Z now.

New research from Sensis and ThinkNow Research takes a cross-cultural approach to understanding the generation born between 1995 and 2005. This is the most multicultural cohort in the U.S. and the largest with a population of 81 million. Take an in-depth look at the brands, influencers, behaviors and ideals that matter most to Generation Z, a market segment controlling $44 billion in buying power that jumps to $200 billion when influence over parents is included.


  1. Learn what motivators and media formats drive purchases
  2. Understand the relationship between culture, food and heritage
  3. Take a deep dive into the attitudes and behaviors regarding health, both physical and mental

Register today


About our Speaker:

Karla Fernandez Parker is an innovator with demonstrated ability to deliver differentiated brand strategies and mission-critical results using traditional and online media as well as non-traditional grassroots efforts. She is a bilingual/bicultural marketing expert with strengths in delivering insight-based strategic plans and implementing them across all media platforms. As a multicultural specialist, she has worked in total market and Hispanic developing in-culture brand engagement for brands like Procter & Gamble, M&M/Mars, Bank of America and United Healthcare. Karla joined Sensis in 2015 merging her successful agency to become managing director of SensisTexas. 


September 14, 2017
11:00 am - 1:00 pm


Paesanos Lincoln Heights
555 E Basse Rd
San Antonio, TX 78209 United States
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