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Personas: Build an Authentic Brand

March 20, 2019 @ 11:30 am - 1:00 pm

RSVP for March’s luncheon

As marketers, we’ve heard it said on podcasts, at events, in books, and on LinkedIn: today it’s so important to have an authentic brand. What is an “authentic brand” exactly? More importantly, what practical steps can you take to actually build one? In this session, we won’t talk about artificial intelligence or chatbots. Instead, we’ll take a modern look at personas. Yes, it’s an age-old tactic, but when approached with a contemporary mindset, it’s the best first step to build a brand that truly resonates with an audience.

Whether you’re in B2B or B2C, e-commerce, retail, footwear, or technology you’ll walk away from this presentation with practical examples from well-known companies, a step-by-step guide to create your own personas, and – most importantly – tips to put personas into action across every part of your marketing strategy. Join us and start to build the “authentic brand” that you’ve always dreamed of.


  • The key steps to create (and update) your personas
  • Tips to make your personas more modern
  • How to turn personas into actionable marketing strategies & tactics to create a more “authentic brand”

Featured Speaker:

Heidi Erdmann, President, Erdmann Marketing Group

Heidi Erdmann is a marketing strategist from Massachusetts. As the President of the Erdmann Marketing Group, she combines her corporate background with an entrepreneurial approach to solve complex business problems for a wide range of clients – ranging from interactive marketing agencies to technology companies.

Before founding her consultancy, Heidi built strategies and teams for startup divisions within existing technology companies including Care.com and Constant Contact.

As a thought leader, Heidi speaks to marketing teams, students, and professionals and encourages them to “do marketing differently”. She is also a guest moderator for MarketingProf’s webinars. Visit her blog, erdieisms.com, where she shares her insights on marketing and management – with a fun twist.

Lunch registrations are non-refundable. In the event you are unable to attend, please notify president@amasanantonio.org in advance of the event. A credit may be provided for a future luncheon event.


March 20, 2019
11:30 am - 1:00 pm


Paesanos Lincoln Heights
555 E Basse Rd
San Antonio, TX 78209 United States
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