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Experiential Marketing: The Future of Brand Connections
October 18, 2017 @ 11:30 am - 1:00 pm
Stop messaging, start connecting
With more and more technologies, channels and messages bombarding people daily, there is a measurable demand for brands to create real experiences to connect with their customers.
This presentation will begin with concrete research and data that makes a case for focusing brand efforts on experiential marketing to create meaningful and effective connections with
audiences. We will then explore real-life examples of how GDC Marketing & Ideation has translated this public cry for experiences into fluid and scalable efforts that take on causes
such as drinking and driving, driver safety and even environmental consciousness through a virtual reality experience created for the iconic Don’t mess with Texas® brand.
Takeaway 1: The data defines the need for experiential marketing. Making a solid case for experiential marketing
Takeaway 2: How to craft experiences that deliver meaningful brand connections. Stop messaging – start connecting
Takeaway 3: Budget does not have to be a barrier to creating meaningful experiences — it just helps define the experience. How to create experiences on a budget
About the Speaker:
Frank Guerra, Founder and Lead Strategist for GDC Marketing & Ideation, combines his vast background and expertise in political-style marketing, corporate marketing and human-
centered research to develop innovative business solutions for key clients in sectors ranging from telecommunications and retail to health care and technology. Recognizing the need for
businesses to find new ways to succeed in the current economic environment, Frank leads GDC Marketing & Ideation to change the very model of how a marketing and communications
agency interfaces with and advances clients and their business challenges. Under Frank’s leadership, GDC develops business solutions, marketing strategies, advertising, promotions and research for its business partners and corporate clients including CPS Energy, the San Antonio Economic Development Foundation, Rackspace Hosting, the Texas Department of Transportation, Procter & Gamble, Resolute Health and more. And through it all, Frank continues to apply his “high-touch, personal-touch and multiple-touch” technique to reach the right people, at the right time, and in the right way. Frank has been highly involved in state policy through his political work. He also acts as the strategic lead on all destination marketing efforts for the agency including Schlitterbahn Waterparks (former) and the Witte Museum.