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Demystifying Influencer Marketing
November 13 @ 11:30 am - 1:00 pm
Register at: http://bit.ly/AMASAlunch1118
Influencer Marketing isn’t a mystery when you create the right strategy with valuable influencers. Marketers can leverage influencers by establishing a relationship before and during collaborative campaigns. Learn how to fold Influencer Marketing into your strategy for maximum and long-term impact.
- how to identify the right influencers from the masses.
- the questions to ask your influencers to create a successful campaign.
- what influencers want you to know.
About our speaker:
Melanie Mendez-Gonzalez, Content Creator and Speaker
Call her a multi-passion chaser. Melanie creates content and shares stories about her passions: education, entertainment, culture and family on her award-winning blog Qué Means What. Since the start of her blogging career in 2010, she’s received various recognitions but she is most proud of receiving the 2018 TECLA Award “The Jewel Award” for Social Good Content Creator and the 2016 Best Latin@ Education Influencer Award by Latinos in Tech Innovation and Social Media (LATISM). Melanie has worked with major national brands such as Walmart, Chevrolet, Verizon, Prudential, and Disneyland. Locally, she has collaborated with organizations such as VIA MetropolitanTransit, SA 300, and San Antonio River Authority.
Melanie is a three-time South by Southwest (SXSW) speaker on diversity in the outdoors,
multicultural influencers, and parenting with STEM education. She has also been a speaker at Women’s Global Connection Girls Summit, Voto Latino Power Summit, and Hispanicize Event. As a proud Tejana, Melanie is raising her two boys in San Antonio with her husband. You can often find them celebrating their Mexican-American culture in the city they love; exploring the outdoors by foot or on bikes; and indulging in delicious Tex-Mex cuisine. Find her on social media as @QueMeansWhat.