Understand the Hiring Funnel

According to Dr. John Sullivan, nationally recognized employment guru, in his eye-opening article “Why You Can’t Get a Job — Recruiting Explained by the Numbers,” finding a job is definitely a numbers game. The average Monster.com job post receives around 250 applications, but it varies with top tier companies. Google, for example, receives more than Read More…

AMA San Antonio Attends November Regional Leadership Retreat

On November 3 – 5, 2018, the Houston AMA chapter hosted the AMA Southern Regional retreat which included Austin, Dallas/Ft. Worth, Oklahoma City, San Antonio, and Tulsa chapters. San Antonio represented with President CJ Craig, President-Elect Judy Razo, and VP of Membership, Heidi Proctor.    It was a chance to pause, reflect on goals, facilitate issue resolution, and network with other leaders in Read More…

Introducing our newest AVP of Finance

The American Marketing Association of San Antonio is thrilled to announce the newest member to our Board of Directors, Ali Palmerson. Serving as Assistant Vice President of Finance, Ali brings her savvy business skills to the board to help manage the Chapter’s funds.   Ali serves as Partner and Co-Creative Director at Creative Parc, a local Read More…

From Your AMA San Antonio President

Welcome to the American Marketing Association New Year! On July 1, I began my term as president of the San Antonio chapter of AMA. I’m delighted to be leading the chapter alongside an incredible group of volunteers who make up your Board of Directors. When I first joined the board two years ago, our focus was Read More…

Announcing the 2018 Marketing Excellence Award Winners!

AMA San Antonio presents the winners of the 2018 Marketing Excellence Awards! The awards ceremony took place on June 6th, where winners were announced in seven categories. Congratulations to everyone who took home a coveted prize!   Banking/Financial Services 1st Place: RBFCU – See What You Can Do with 2 2nd Place: U.S. Global Investors Read More…

Marketing Excellence Awards – Meet the Finalists!

AMA San Antonio is proud to announce the finalists for the 2018 Marketing Excellence Awards! The finalists are: Anderson Marketing Group – Freetail Brewing Hang with a Local Christmas Light Fest – Christmas Light Fest 2017 Creative Parc – Bella Vista All in Sales GDC – Don’t Mess With Texas GDC – The New Witte Read More…

Learn These 4 Fail-Proof Techniques To Network Like A Pro

We know that networking is key to your professional success and personal branding. But many people dread going into a room full of strangers and feeling like an outsider. Here are 4 proven tips and techniques to make networking more enjoyable and successful. When you master these key success strategies, you might actually start to Read More…

Learn the Secrets to Becoming LIKEABLE

What makes some people easy to bond with, while others are difficult to get to know?  What makes one person likeable, while someone else is seen as stand offish or distant?  When you study interpersonal relationships, you will realize that many unconscious triggers affect how you interact with people, and how you are perceived by Read More…

How to Work the Room at a Networking Event!

Networking is your secret weapon to landing a great job and building your personal brand.  But no one teaches you HOW to network.  You didn’t have a networking class in college, and no one gives networking seminars at work. Books on the subject are poor and hard to find.  And the sad reality is that Read More…

4 Secrets to Becoming UNFORGETTABLE!

You are a Brand, and you should always market yourself like one. And that is especially true of establishing your brand recall and brand image. One key aspect of personal branding is to learn to introduce yourself in a way that you stand out from the crowd and are easily remembered in a positive light Read More…

AMA San Antonio Receives “Turn-it-Up” Chapter of the Year Award

The national American Marketing Association (AMA) recently awarded the AMA San Antonio Chapter the “Turn-it-Up” Chapter of the Year Award for the 2016-2017 term as part of the annual Chapter Excellence Awards (CEA) program. Since 1974, the AMA has recognized professional chapters’ outstanding achievements in leadership, finance, membership, programming, and communications. AMA professional chapters are Read More…