Join us for our August luncheon featuring Aaron Templer, owner + strategist from Three Over Four on August 21.
Marketers, whether we realize it or not, are leaders. We must continually influence others to justify budgets, gain a seat at the product innovation table, engage institutions around brand consistency, and more.
These are sophisticated change leadership challenges, and to make things even more challenging, marketers often must lead up: Without access to the levers of power, we must engage stakeholders who are (or see themselves) in positions of authority over the marketing staff.
This session will cover the fundamentals of leading and influencing others, skills that also transfer to a marketing professional’s job of influencing market segments.
🔑 Key Learning Objectives:
- Appreciate the differences between influence and power, and the power of influence.
- Understand influence through a leadership lens while applying it to a marketing context.
- Embrace a marketer’s work as a leadership discipline as much as a marketing one.
About the Speaker
Aaron Templer, Owner + Strategist –
As an award-winning, 20+ year leadership and marketing leader, Aaron explores the influence and social capital through speaking, teaching, and writing. He founded and runs a marketing firm, Three Over Four, with clients that span many industries but usually have something driving them other than just profit. In addition to his involvement with the American Marketing Association as a past president, professional instructor, and President-Elect for the Professional Chapters Council, Aaron a Past President of the University of Colorado-Denver’s College of Arts and Media Advisory Board, is an off-and-on adjunct marketing and leadership professor, and has a music problem: He plays percussion in various projects around Denver including with a three-time award-winning, grammy-considered hip hop crew and as the Live Music Director for an Indian dance troupe. Aaron’s MBA was conferred through the Executive program at the University of Denver, and was earned with a concentration in Entrepreneurship and Innovation.
Twitter – @aarontempler
Instagram – @templertantrums
Linkedin – /in/aarontempler