Two chances to take part!

RSVP for 3-5 pm session

RSVP for 6-8 pm session

Caterpillar Industrial Power Systems Division is responsible for the marketing, sales and manufacture of industrial engines for the Cat and Perkins brands. The Seguin Engine Facility produces the 9 – 18 liter engines for both brands globally, and is the headquarters for the Americas sales team and much of the division’s key marketing and dealer support personnel. This is your unique opportunity to tour a state-of- the-art 1.5 million square feet manufacturing facility, learn about Caterpillar’s investment in the Customer Experience and see how they leverage their global marketing efforts in support of their world-class products. Senior marketing leaders will greet attendees, guide
them on the factory tour, discuss marketing structure, programs and strategies. Recruiters will provide a unique opportunity to learn about their national Management Training Program.

This is a special event targeting collegiate members, but which may also be of interest to Professional Members.


Let us do the driving!
We are arranging a party bus to drive attendees from UTSA campus (with pickup locations at 1604 @ 281 intersection, 1604 @I-35 intersection, and 1604 @ I-10 intersection) to and from the Caterpillar in Seguin 30 miles east of San Antonio).
Includes soft drinks and snacks.

Caterpillar representatives will join us on the bus to provide an overview of the company and upcoming events, and answer questions. So plan to “come along for the ride” and learn while you ride and snack!


  • FREE to AMA Collegiate Members, and to AMA members who agree to mentor a student or provide an internship
  • $10 to collegiate non-AMA members, and all other AMA members
  • $25 for non-AMA guests or visitors





With more and more technologies, channels and messages bombarding people daily, there is a measurable demand for brands to create real experiences to connect with their customers. This presentation will begin with concrete research and data that makes a case for focusing brand efforts on experiential marketing to create meaningful and effective connections with audiences. We will then explore real-life examples of how GDC Marketing & Ideation has translated this public cry for experiences into fluid and scalable efforts that take on causes such as drinking and driving, driver safety and even environmental consciousness through a virtual reality experience created for the iconic Don’t mess with Texas® brand.


  • The data defines the need for experiential marketing. Making a solid case for experiential marketing
  • How to craft experiences that deliver meaningful brand connections. Stop messaging – start connecting
  • Budget does not have to be a barrier to creating meaningful experiences — it just helps define the experience. How to create experiences on a budget

About the Speaker:
Frank Guerra, Founder and Lead Strategist for GDC Marketing & Ideation, combines his vast background and expertise in political-style marketing, corporate marketing and human-centered research to develop innovative business solutions for key clients in sectors ranging from telecommunications and retail to health care and technology. Recognizing the need for businesses to find new ways to succeed in the current economic environment, Frank leads GDC Marketing & Ideation to change the very model of how a marketing and communications agency interfaces with and advances clients and their business challenges. Under Frank’s leadership, GDC develops business solutions, marketing strategies, advertising, promotions and research for its business partners and corporate clients including CPS Energy, the San Antonio Economic Development Foundation, Rackspace Hosting, the Texas Department of Transportation, Procter &Gamble, Resolute Health and more. And through it all, Frank continues to apply his “high-touch, personal-touch and multiple-touch” technique to reach the right people, at the right time, and in the right way. Frank has been highly involved in state policy through his political work. He also acts as the strategic lead on all destination marketing efforts for the agency including Schlitterbahn Waterparks (former) and the Witte Museum.

DATE:  Wednesday, October 18, 2017

TIME:  11:30 a.m.- 1:00 p.m.

Paesanos Lincoln Heights

555 E Basse Rd.

San Antonio, TX 78209

 COST: $25 members; $35 nonmembers; $20 student members; $250 Table of 8
Prices increase $10 the day of event