Two chances to take part!

RSVP for 3-5 pm session

RSVP for 6-8 pm session

Caterpillar Industrial Power Systems Division is responsible for the marketing, sales and manufacture of industrial engines for the Cat and Perkins brands. The Seguin Engine Facility produces the 9 – 18 liter engines for both brands globally, and is the headquarters for the Americas sales team and much of the division’s key marketing and dealer support personnel. This is your unique opportunity to tour a state-of- the-art 1.5 million square feet manufacturing facility, learn about Caterpillar’s investment in the Customer Experience and see how they leverage their global marketing efforts in support of their world-class products. Senior marketing leaders will greet attendees, guide
them on the factory tour, discuss marketing structure, programs and strategies. Recruiters will provide a unique opportunity to learn about their national Management Training Program.

This is a special event targeting collegiate members, but which may also be of interest to Professional Members.


Let us do the driving!
We are arranging a party bus to drive attendees from UTSA campus (with pickup locations at 1604 @ 281 intersection, 1604 @I-35 intersection, and 1604 @ I-10 intersection) to and from the Caterpillar in Seguin 30 miles east of San Antonio).
Includes soft drinks and snacks.

Caterpillar representatives will join us on the bus to provide an overview of the company and upcoming events, and answer questions. So plan to “come along for the ride” and learn while you ride and snack!


  • FREE to AMA Collegiate Members, and to AMA members who agree to mentor a student or provide an internship
  • $10 to collegiate non-AMA members, and all other AMA members
  • $25 for non-AMA guests or visitors


San Antonio Collegiate Chapters

The San Antonio Chapter of the AMA supports and mentors student members in collegiate chapters at leading universities in the South Texas area, each supported by a Faculty Advisor who is an active AMA Professional Member. On-campus collegiate chapters hold weekly meetings featuring speakers from industry, sponsor group education and certification programs, perform volunteer activities, host fundraising events, and much more.  Student chapters report membership and chapter performance to the national AMA collegiate leadership team, as well as to the local VP of Collegiate Affairs.

Each spring, student leaders attend the International Collegiate Conference, where they learn from nationally-recognized speakers and network with Professional Members, Faculty Sponsors and Student Leaders from around the US and the world.  Students actively raise money year-round to fund attendance at this important leadership event.

The Chapter supports initiatives aimed at connecting future marketers with the local marketing community, providing real-life work experience and exposure, encouraging professional job placement, and pairing students with mentors.

Find more details in the Collegiate Affairs Strategic Plan.  For more information, contact Diane Huth, VP of Collegiate Affairs, at 


Connect with a Collegiate Chapter




Different School? – You can still participate or  why not Start a Local Chapter?!

Connect with your local chapter Presidents and advisors: